Solution: PPWR 

PPWR (Packaging and Packaging Waste Regulation) is an EU initiative designed to reduce packaging waste and ensure that all packaging is reusable or recyclable by 2030. It introduces strict requirements for design, labeling, and the use of recycled content, while also reinforcing extended producer responsibility. To align with PPWR, organizations need to evaluate their packaging strategies, identify gaps in recyclability and reuse, and develop plans that meet regulatory targets. Our role is to guide companies through these requirements by analyzing current practices together, identifying compliance gaps, and supporting the creation of long-term strategies that prioritize circularity and sustainability.